iterate

the method is the name

No transformations. We iterate.

Big organisations buy technology transformations: eighteen months, a steering committee, and an invoice that ruins the year. Small firms shouldn't. We work the other way - find the worst leak, fix it in days for a fixed price, prove it worked, then fix the next one. Small steps that compound. That's the whole method, and it's why the firm is called iterate.

how it goes

A conversation, a first fix, then momentum.

01

A no-obligation chat

Tell us what's eating your time. We'll tell you honestly what's worth fixing, what isn't, and what it would roughly involve. Not a fit? We'll say so and point you somewhere useful.

02

Lay of the Land - if you want the full picture

A fixed-price map of your systems and a ranked list of fixes. Skippable when the first fix is obvious - sometimes it is.

03

Fix the worst leak

One bounded problem, fixed price, delivered in days. You see it working before anything bigger is discussed. Judge us on the result, not the proposal.

04

Then the next one

Each fix makes the next one cheaper - connected systems compound. Over time, some firms have us quietly run the lot on a simple monthly arrangement. Others just call when something's worth fixing. Both are fine.

why this way

Because we've seen the other way.

Will spent over a decade as a solution architect on some of New Zealand's biggest technology programmes - national platforms in health, education and government. That world taught him what good integration looks like. It also taught him what transformations cost, how long they take, and how often the value arrives late or not at all.

iterate exists because small firms deserve the thinking without the machinery. One decision-maker, eight systems and a clear problem doesn't need a programme office - it needs someone senior who can see the whole picture, pick the right first move, and build it. That's the job.

  • → Fixed price, agreed before work starts
  • → Days, not months, per fix
  • → Working results before bigger conversations
  • → Everything documented as we go
  • → No lock-in - here's how you'd leave

the honest bits

What we'll tell you that others won't.

  • "That's not worth automating"Some processes are cheaper left manual. If the fix costs more than the leak, we'll say so.
  • "Keep the tool you have"We don't resell software, so "buy nothing" is always an available recommendation - and often the right one.
  • "You've outgrown us"We're two people, boutique by design. When a firm gets big enough to need an in-house team or a full MSP, we say so and help with the handover.
  • "That one's a prototype"When we show you something built on sandbox data, it's labelled. Proof is real client work, and we won't pretend otherwise.

start a conversation

Tell us what needs sorting.

No pitch, no fee, no discovery phase. Just a conversation about where the hours go.

Start a conversation →What we fix